Revenue on Paper, Empty Accounts in Reality: Closing the Cash Conversion Gap in Your Business Plan
A business plan that forecasts strong revenue but ignores cash flow timing is a blueprint for insolvency, not success. Understanding how money actually moves through your business—from invoice to deposit, from purchase order to payment—is the difference between a plan that looks good in a pitch deck and one that keeps the lights on. This article examines the structural blind spots that separate projected revenue from real cash availability and explains how to build projections that reflect the t